Is It Time To Eliminate Your Marketing Strategy?

Ouch . . . sounds pretty drastic I know, but . . .

If you have been in business for any length of time, you have no doubt been faced with the question, “Should I dump this marketing program or should I wait a little longer for it to start producing results?”

Even if you are new in business, you may have tried a new way to market your business and with lukewarm results found yourself wondering how long you should stick with it before giving up and trying something else. It is the age-old question of “When is the right time to put a marketing program out to pasture?”

This reminds me of my advertising agency days. We would create a new ad campaign and run it for awhile, and because we (and the client) were exposed to that campaign day-in and day-out, we would all tire of it quickly.

Knowing when to Hold and when to Fold

Often, the client would want a new campaign and we would have to remind them their prospects had not seen the campaign nearly as much as we all had, and that it was best to let the campaign keep running.

How do you know what to do?

Just how do you know when it is time to let an ad campaign or marketing program keep on running and when it is time to try something new?

The answer is simple. Look at your results!

It is time to make a change when the marketing is no longer producing results. And by results I mean, it is no longer moving you toward your objective.

Are you achieving your objective?

Every marketing activity should have a specific objective — that is what you hope to achieve. Your objective may be to generate a certain number of phone calls, or web site hits, or even sales. Tracking your results will tell you, if your marketing strategy is working.

You will want to track the results of your marketing activities from day one, so you will know how well they are producing and you can monitor their trends.

For example, you may get consistent results for weeks, months or even years. In this case, my motto is “If it ain’t broke, don’t fix it!” Don’t be tempted to make a change just because you are tired of it. If it is working, leave it be.

Are your results on the decline?

However, if your tracking shows you are steadily getting fewer and fewer responses (e.g. phone calls, web site visits, sales) it is probably time to freshen up that marketing or start anew or, maybe your results never really materialized.

And, if your marketing strategy has never really generated the response you are looking for, even if it is relatively young, it is also time to take a good hard look at reworking it to make it more effective. Just be careful not to give up too soon.

You do need to give your marketing time to work — most people will not act after seeing your message just once, but rather need to be exposed to it repeatedly before taking action (industry standard is between three and seven times).

Having said that, if you’ve given your marketing ample time to produce results and nothing’s happening, odds are you missed the mark and either the message or the medium is off. Is your message missing the boat?

If your message is off, it means you are not effectively speaking to your prospects or hitting their “hot buttons.” Do you really understand their problem or challenges? And does your marketing speak clearly to that issue and position your product or service as the best solution?

Are you missing your audience?

If the medium is off, it means you have put your marketing message in a place where your prospects aren’t likely to see it. It’s important to understand your prospects and where and how you can best reach them so you can put your messages in those places. After all, if they don’t see your message, they can’t respond.

What type of response rates can you expect?

For direct marketing efforts a response rate between 3% and 5% is considered good. On the web a 2% conversion rate is the norm, so if you’re doing better than that consider yourself lucky.

You can expect a higher response rate from your current subscribers or clients because they already know and trust you. As far as new mailing list subscribers, expect between 5% and 15% of your web site visitors to join your mailing list.

The key is to make sure your marketing is reaching enough people so these response rates yield results you can be happy with. If you have given your marketing strategy time to work and nothing much is happening, or if your results are on the decline, it’s time to kill that program. Or, at least, to give it a makeover. Starting fresh can breathe new life into your business.

Consider starting over with a fresh new approach, a new message, and some new mediums. Make sure your new marketing program is grounded in solid marketing strategy.

Hasheem Francis & Deborah Francis are the Co-founders of Built To Prosper Companies  This powerful couple has authored over 14 best selling books such as Built To Prosper, Built To Prosper Financially, The Joy of Healthy Living, Cashology, and Undeniable Confidence. They have also built numerous successful businesses.

A BTP LIFESTYLE 11

How To Give Confident And Powerful Sales Presentations

You can deliver confident and powerful sales presentations!

All it takes is a little preparation, some practice, and a winning mindset.

You’ve been asked to give a sales presentation.

Congratulations!  This is your chance to shine.

If you’re like most people, you probably don’t like presenting very much.

So, read on for some simple tips you can use to conquer your worries.

With these simple tips, you’ll be ready to go in no time, feeling confident, and fully prepared.

First, there are a few things I wanted to point out:

1. Know that you were asked to present, because you can do it—you wouldn’t have been asked otherwise.

2. No one really likes presenting.  Some of the best, most well known speakers and actors have confessed to this.  So, when you look out at your audience, know that you’re always in good company.

3. What actually comes out of your mouth is only about 10% of what gets communicated.  That leaves 90% to non-verbal’s.  That means if your body language, expression and gestures communicate confidence, you will come across as confident.

But just how do you create this confidence?

Here’s the secret: being prepared; practicing; and having identified beforehand, instant solutions for de-stressing.

A favorite motto of mine is “If you think you can, you can, so get it done.”

So here is how you’re going to get prepared, confidently go in there, and knock their socks off!

Confidence builder #1:  Know your content

Identify your key messages—bullet them in order so they tell a clear story.

Jot down cues for your key messages (e.g. on flashcards, paper, etc.).

Have them ready as back up (but remember to refrain from reading them word-for-word while presenting).

Enhance your messages with supporting tools, and interesting visuals—it will be a perk for your audience, and it takes the spotlight off of you.

Be sure to tap into your resources—know a graphic design expert?  Ask for their advice.

Confidence builder #2:  Practice makes it a “piece of cake”

Practice delivery of your lines.  Do this in the mirror.

You might feel funny talking to yourself, but it works.

Watch your body language.

Find your “confident look.”

Standing straight be sure to use smooth hand gestures, and limit unnecessary movement (e.g. rocking back and forth from one foot to the other).

Practice until the words flow like water.

When you’re ready, practice in front of a friend or two.

Ask them each for 3 things you did well and 1 thing you could improve.

Confidence builder #3:  Create your “winning scene”

Visualize yourself delivering your presentation.

Then see your audience’s reaction.

What does that “winning scene” look like for you?

Visualize it over and over until you can see it so clearly, you know what color socks the person in the front row is wearing!

Confidence builder #4:  Go for it!

Identify ways to calm your nerves before you even begin: take deep breaths, or find whatever works for you (e.g. picture everyone in funny pajamas).

Squelch any negative thoughts or concerns by envision your “winning scene.”

Think positive.  Remember:  “If you think you can, you can, so get it done.”

As you present, keep eye contact with as many people as you can—this also conveys confidence.

If it helps, determine a shape in your mind and make eye contact around the room as though you were creating that shape with your line of vision.

Be sure to keep your pace s…l…o…w.

Many of us tend to speedtalk when presenting, and so, often what might sound slow to us sounds just right to the listener.

And, because you are so well prepared you will make your points confidently, answer questions clearly, and start to look forward to your winning scene!

BUILT TO PROSPER SEMINARS will give you proven strategies to sharpen your leadership skills, business skills, financial and investment knowledge, and sale presentations. Get more details via our Corporate Website =====> http://www.builttoprospercompanies.com/Training.html

Built To Prosper Seminar Brochure

How to Accomplish More in Less Time

As the saying goes, “time is money”, and in fact, oftentimes, time is actually more important than money. You can certainly make use of time intelligently to make back money you’ve lost, but even if you have the wealth of Bill Gates, a second lost is a second lost. There is simply no way you can buy back lost time.

This brings us to the topic of the importance of knowing how to create more time out of thin air. Don’t we all wish to do that? Haven’t you always caught yourself thinking, “If only I had just one more hour every day to do what I want to do?”

Well, creating money out of thin air is actually not as difficult as it seems, and all it requires is a reorganization of your thoughts and the way you handle and plan out your daily activities.

First and foremost, you need a “Get It Done” list. You need to have at your fingertips, the exact knowledge of what you need to have accomplished for the day, and to establish your priorities. You can’t get to a destination without knowing where you are going!

Secondly, you need to get into the habit of splitting your time into manageable blocks that you can handle. The size of your time blocks would depend on the nature of your activities. You would split them into fifteen minutes, half an hour, or one hour blocks depending on your needs. Tie this in with your “Get It Done” list, and allocate chunks of your time to each activity to your “Get It Done” list.

Lastly, and perhaps most importantly, take action and start today! There are only these three simple steps you need to take in order to create more time out of thin air. Do not see this as being too simplistic, because this truly works.

Simply try it out for a day, and I am sure you will gain so much insight into where all your time goes that you will get addicted to it. As time goes by, you will be able to more expertly decide on the size of your time blocks, allocate aptly the kind of activities to these blocks, and to prioritize with great precision exactly what activities are most important to you, effectively adding on hours to your day.

So go ahead, implement the plan, and start creating more time out of thin air!
A BTP LIFESTYLE 5

7 Effective Ways to Motivate Your Team

Team motivation is an art. If it doesn’t come natural to you, try these seven tips.

1. Involve them. Many team members want to be involved in the on-going development and progress of their company. Plus, they often have insightful ideas that can make a significant difference in the company.

2. Communicate. A frequent axiom in business is, “No news is good news.” However, team members want regular updates on the progress of the business and their personal performance. Use memos, email, telephone, and one-on-one and group meetings to keep your team apprised of changes, updates, new products, etc.

3. Celebrate individual and team performance. Catch people doing something right and focus on recognizing excellent performance. Provide positive reinforcement, issue awards, use a corporate newsletter to highlight specific achievements. Send thank-you cards and congratulatory notes, make phone calls, and send emails.

4. Set challenging goals. My experience has taught me that people strive to achieve what is expected of them. If you set challenging goals your team will work hard to accomplish them, providing of course, they are realistically attainable.

5. Give them the tools to succeed. No team will stay motivated if they do not have the necessary tools required to do their job. This includes; equipment, internal support, inventory, marketing materials, training, etc.

6. Manage poor performance. Your team expects you to manage individuals who do not perform to standard. However, many business owners ignore these situations because they are afraid to deal with them, hoping instead that the situation will resolve itself. It never does and this “blind” approach affects profitability, causes higher turnover, and generates low morale.

7. Believe in your people! The majority of people want to do well – very few individuals approach a job with the intent of screwing up. Yet, many business owners run their business thinking that team members must be treated with a “watchdog” mentality. They install hidden cameras, monitor email, and set up procedures that require team members to get multiple approval signatures for decisions. If you want to grow your company believe in the people you lead. Give them the opportunity to grow.

Built To Prosper Lifestyle

How To Stay Positive In Spite of the Negativity Around You

It is human to have down times, where we feel discouraged, depressed and listless. The difference lies in how quickly we choose to get over those things that are holding us back, or making us feel less than our personal best. And that, I believe, is the key: being able to get past the downtimes in one’s life as quickly as possible and getting back on with being your best, moving forward in continuous improvement.

Remember, self-improvement is a hands-on project. That is to say, that without on-going implementation of the new ideas we learn, try as we might, we aren’t going to miraculously wake up one day changed people. No, we’ve got to act on those ideas and bits of advice we learn.

Here is a saying by Zig Ziglar; he has such a simple – yet powerful way of getting his point across:

Zig says, “People often say motivation doesn’t last, well that may be true, but neither does bathing – that’s why we recommend it every day.”

Understanding the need to attend to motivation and inspiration on a daily basis can lead a more positive daily life. Let’s look at it another way. You wake up and you pretty much have a clean slate. In most cases your day is fresh – neither overly negative nor positive. That being the case – then wouldn’t it stand to reason that importing positive thoughts (i.e. reading, listening, reciting, meditating, viewing, etc.) first thing in the morning, and throughout your day could do wonders towards reprogramming the way in which you see your world?

Read Henry Ford’s quote: “if you think you can, you can. And if you think you can’t, you’re right” several times a day. Also, choose to read from an inspirational book or listen to inspirational songs at least three times a day. In addition, immediately balance any negative experiences with something positive.

Given the events of most people’s days this isn’t always feasible, but this approach can pay dividends and is worth attempting. Keep in mind that no matter how great any idea or advice is, unless YOU choose to implement it and give it a fair shot to work in your life you’re not going to get results.

Let me say that again – because it’s that important!

YOU have to be a part of your own success journey. If you want to see real lasting change for the better in your life, you’ve got to be the biggest part of the process.

So simply knowing that you can offset your negative feelings by introducing positive thoughts into your mind simply isn’t enough. No – you’ve got to actually do it – it’s going to mean keeping this inspirational book handy to refer to when you need to. It might mean stopping what you’re doing at the moment or even scheduling yourself some time to take in positive or motivational material.

Like dieting or exercising, developing Undeniable Confidence is a choice. It requires nurturing. It’s not always immediate, but if you will work on it, and cultivate it you will see results. And those around you will as well.

Built To Prosper Books Marketing

 

 

 

Standing Out In The Midst Of Many

Who Is A Leader?

A leader is defined as an individual who influences a group of people to act in a certain way in order to attain a certain goal. In this case, leadership is the process by which an individual enlists the support and aid of other people in an effort to accomplish a common goal or purpose. It is the creation of infrastructure for individuals to make contributions towards the attainment of a predetermined goal.

Of course there is leadership that can be defined as effective and ineffective. At this particular juncture, effective leadership would be our main concern as being in a position to influence legions of people is only desirable when it is for the right course.

Effective leadership incorporates the capacity to integrate as well as optimize successfully the use of the resources that are at your disposal whether in the internal or external environment in an effort to attain societal or organizational goals.

There are many theories that abide to the aspects of leadership. It is important to acknowledge that leadership does not always have to incorporate formal authority. However, there are the unique powers that an individual must possess in order to be in a position to influence their followers or peers or even be able to control the available resources.

It is important that a leader deemed to be successful incorporate effective use of these powers in order to influence their subordinates or followers. The leaders would have to understand what the utility of power is in order to enhance the strength of their leadership.

Book Marketing BTP1

There are various forms of powers including:-

  • Coercive power- This is power that an individual derives from their ability to offer punishment to their followers. In most cases, these powers are held by leaders in organizations in which case, they can always suspend their followers, employees or subordinates.

One thing that you can be sure of is that, as much as this power guarantees one a good following; it does not always come with love or respect. In most cases, the subordinates follow the individual not on their own will, volition or incentive but out of fear of reprisal. Many are the times that individuals are loathed when they apply this type of power to their subordinates. However, that does not undermine its utility in ensuring that the goal of an organization is attained or a quality job is done.

  • Legitimate power- This type of power is also common within organizational structures only. In this case, an individual will only have as much power as their position in the organization, group or team allows them to. This points at the element of hierarchy in the organization as the higher the position of an individual the more the power they have.

Working together in finding solutions

  • Reward power- Also most common in formal organizations or institutions, the power is held by a leader who has the ability to give rewards to individuals under them. In this case, they will be in a position to influence the actions of their subordinates simply because of the carrot they are floating. In most cases, these rewards are awarded to the subordinates who have performed well and could be in the form of promotions or a raise in their pay.

This has the effect of rallying the people around the same goal or purpose though in cases where the reward system is for individuals, you may have individuals pulling in different directions in an effort to outwit each other. As much as it would still get the job done, sometimes it creates conflicts when the reward infrastructure is not deemed to be fair. In this case, it could have the effect of dividing the group instead of uniting them in cases where favoritism is incorporated.

  • Charismatic power- This power can be held by individuals in both formal and informal organizations. In this case, the ability of the leader to appeal to the feelings of their followers guarantees them instant loyalty love and even an element of fanaticism.

The leader is in a position to positively influence the followers through their charisma mainly in their speeches. The followers are able to identify with the leader creating an element of interpersonal influence. This can actually be one of the most effective powers in getting the job done. The ability of the leader to tag to the feelings of the followers confers on them a great deal of power.

Book Marketing BTP Women1

  • Expert power- This could also be in either informal or formal organizations. In this case, the individual holds a semblance of power due to their expertise, abilities, skills, experience, knowledge or abilities. A manager therefore has to be holding some expertise that other people do not have in order to remain relevant as a leader. This leader is always a valuable asset to the organization or society in which they apply their skills and expertise.
  • Information power- This is not very different from expert power. However, the leader in this case is in possession of valuable information which would enhance the functioning of the organization or the attainment of the societal goals. One thing that you will note is that this power does not come with hierarchy as individuals in lower echelons of hierarchy could be holding more information power. This does not many it less power. In fact it is recognized as one of the most genuine forms of power as it derives its viability from knowledge.
  • Referent power- This form of power is derived from an individual’s association with another. In this case, you will have individuals going by the terms like deputy or assistant. It is not always a very dependable form of power especially as far as influencing people towards a common goal is concerned.

BOOK MARKETINGbtp

5 Strategies For Maximizing Your Efficiency & Getting It Done

Let me ask you a question: How many hours are there in a week? If you answered; 40 hours more than likely you work a 9-5 job with the weekends off. If you answered; 168 hours more than likely you’re an entrepreneur, or you’re just great at multiplication (24 hours x 7 days = 168 hours)

Many people believe that there are only eight working hours in a day, but we all know it is twenty four hours in a day. Everyone has the same twenty four hours, whether you work a 9-5 job or an entrepreneur. There is simply no exception. Then why is it that some people manage to accomplish so much in those twenty four hours, while some simply waste their time away? Have you ever felt like the day just flew by and you’ve accomplished nothing on your so called “to do list”?

Since there is no way to make a day last more than twenty four hours, the next best thing we can do is to maximize our efficiency during those twenty four hours. Here are five strategies to help you accomplish that end.

1) Develop a “Get It Done” list
Having a “Get It Done” list gives you a sense of direction and lets you know exactly what it is you’re supposed to get done for that day. A common mistake many people make is they go about their day without any direction or focus. Then others try to stuff in too many things for the day, and end up feeling disappointed for they have not accomplished anything. A “Get It Done” list should only have at least 3-5 “important” things that must get done. I like to call it my 3-5 income producing activities, and mowing the lawn is not one of them. You have to determine what’s important to you and get it done.

2) Block out your time
Blocking out a set time that you can create a “Get It Done” list is very effective. This can be done in the morning, while everyone is still sleeping or in the evening, right before you go to bed. It’s very important that you do not be distracted during this time. It allows you to set how much time you should spend on each individual activity, and the sense of urgency and lack of distractions prevents your mind from wandering and improves your focus.

3) Focus on one thing at a time
The power of focusing on one thing at a time is of utmost importance and ties in with the rest of the points. While multi-tasking is a common activity in today’s fast-paced world, we must be realistic and realize that many items cannot be grouped together and done simultaneously. Focusing on one thing at a time not only allows you to maintain full concentration on that one activity and allowing you to complete it fast, it also results in a high quality of work as your attention is not diverted to other issues.

4) Give yourself a break
Workaholics often have this thinking that giving yourself a break is being too indulgent, and is something to be avoided at all costs. I can relate to this, I would work, work, work and at the end of the day I’d realize I did not take any time out for me. So I would stay up later and try to find time to read or watch something I enjoy just to take my mind off the next project. The truth is this is detrimental to your health it also zaps your creative energy. In short, an occasional break or reward for yourself is essential to continue to function effectively.

5) Set goals
Setting goals is somewhat similar to writing a Get It Done list. The difference is that your goals provide a big picture view of your objectives. Your goals should be classified into short-term and long-term goals for a clearer picture of what you plan to achieve. Your “Get It Done” list is the stepping stone to accomplishing the big picture.

If you diligently take action and implement the give strategies in this article, you will be well on your way to maximizing your efficiency and to having a renewed sense of vigour in carrying out your daily activities! Now go Get It Done!

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